Giorgio Armani - A name to remember

By

Sampson I.M Onwuka

"I design for real people. I think of our customers all the time. There is no virtue whatsoever in creating clothing or accessories that are not practical." - Giorgio Armani








 



 

Giorgio Armani in 1957 left a medical school in Italy and took a job as a ‘buyer’ for La Rinascente in the 1960’s. Nino Cerutti asked Armani to organize his men wear vendor for his hit-man model. 

 

 

It is from his years at this outfit, La Rinascente that he learnt many things he gradually branched to decide the future of men’s wear in Milan. 



In fashion like in other things in life, we may speak on Hermes Scarf, the Chanel Jacket, Christian and Yves Saint Laurent, but for those living now - including Yohji Yamamoto and Issey Miyake for me, we can speak of Giorgio Armani with enthusiasm and for not for nothing. 

We may also read these days Nat Stack as part of the founders, with operating income of 1.8 billion Euros (2011) and 281.6 million Euros in the last few years. 

For several weeks before the fashion show, machine which cannot replace human hands, combine at the Armani and others to reproduce what's good for the society and the rest of the world.

Oscars @ 2013

Armani opened a business in 1975 with the help of his friend Sergio Galeotti – and made immediate and lasting impression on general men’s cloth industries with his unstructured and unlined ready to wear jacket.  

Today we can speak on Armani Drive, Giorgio Armani, Emporium Armani, Armani Collezioni, AJ/Armani Jeans, Ax/Armani exchange. These impressive outfits define our attitudes to business and to men’s wear and the guided scent that make men appealingly attracted to women.

One of the more charismatic of these wears is based on two colors; Grey and beige – the Greige with sparing emphasis on mushroom and Moss. Armani designed cloths for Richard Gere in American Gigolo (1980), men’s wardrobe 1987 for ‘The Untouchables”.

We can return the favor to this leader in men’s and women’s wear by exercising due acknowledgement to his effort in transforming men’s wear in the last 30 years, and for film sets which only true and tried hands in the couturier can manage.

Perhaps, his strength lies in how the public views the man wearing the suits, that is perhaps streamlined, that the people such as Christian Dior (1947) and Yves Saint Laurent who could be said to have transition from local business in Power houses in 80’s, Armani is no different.

Perhaps the building in Manhattan and on 5^th Avenue speaks for itself and perhaps the recent expositions in Milan for fall of 2015 also speak for itself, yet it is name that will survive nearly half a century in business.