A Mercedes Fashion Week - Luxury Car in the name of attitude

By 

Sampson I.M Onwuka

                                                         @ 2015 Mercedes Benz

There is a reason why you never run out of fashion in Fashion Week around the world. Part of the reason is the sponsorship for the show and especially Mercedes Benz. 

Although many African Americans have not taken the show seriously for artificial reasons of not featuring enough African American designers. But all these have changed in recent times.   

Some of these names in fashion and designing; Robert Cavalli, Anteprima, Jean Paul Gualtier, Versace, Yang li, Salvatore Ferragamo, Moschisno, Hermes, Jil Sander, Antonio Marrio, Jean-Chelses, Algelo Bratis, Emmanuel Ungaro, Haider Ackimen, Sacai, Andrea Incontria, Rick Owens, Balmain, Julien David, Margiela, to make their debut dresses for either a fall season or winter couture. 

Part of the reason is because of these big sponsorship that ease the covering expenses for the run ways. These Run ways and the business managers

The New York Mercedes Benz Fashion week is one of the grandest and usually reduce all designer to very active and picky retailers who are intent on discovering what is wrong with the showroom and your boutique. It is almost like a mini academy awards only that customer speak the loudest. 

Below is a picture of Oscar winning actress Whoopi Goldberg and her granddaughter at a Mercedes Benz Show. The problem is how does a car retail and manufacturing company catch the fires from fashion? And whether or not the exclusive patronage of Mercedes Benz is sufficient to ensure the green and struggling returns on fashion and new cloth lines. But they are made for the upper 1% of the country which is another problem. 

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A typical car is made of ten thousand parts - that is 10, 000 parts - each of which is designed by a contractor and non of these are among the big names in fashion.