Friday, March 27, 2015

Fashion Week 2015 : Mackage Fall, Eran Elfassy and Elisa Dahan @ Toronto

By

Sampson I.M Onwuka




 http://www.ctvnews.ca/polopoly_fs/1.2299054.1427398750!/httpImage/image.jpg_gen/derivatives/landscape_620/image.jpg


Define Mackage? A laid back dress code during and after party or social occasion. Well, this is my definition of the term based loosely on urban dictionary and online sources.

But in fashion - at least since 1999 - it is obvious that the term is associated with a Montreal based fashion company, Mackage, founded by Eran Elfassy and Elisa Dahan, both pronounced names in Canada, make cloths for Canada and have the audacity to challenge the main stream in North America.




http://cache2.asset-cache.net/gc/457688526-model-walks-the-runway-at-the-mackage-spring-gettyimages.jpg?v=1&c=IWSAsset&k=2&d=GkZZ8bf5zL1ZiijUmxa7Qc48mr2153Bn1n7fn2%2FQuigUNfb1hUaJnAtksRbnp5Uu%2BpsR3Rvxk9QL4CXrYLIT6Q%3D%3D

Understanding the dimension of fashion involves a propagation any brand or any main brand over a period of time makes it an axis. The combination above is not new either is the blue color pants new. It's popularity and stand-ease gives it an early death though prosperity of public acceptance endeared differently as a line of Mackage 

Majority of the pictures here is generated from gettyimages who in the interest of fashion need to edit the page of their presentation. The symbol cannot dominate the image; it is unfashionable to suppress the intent of the artist. 

 http://cache4.asset-cache.net/gc/457683354-model-walks-the-runway-wearing-mackage-gettyimages.jpg?v=1&c=IWSAsset&k=2&d=GkZZ8bf5zL1ZiijUmxa7Qaf473TrIhG4XpUhgEQb9OpWus%2BfAPoZer99IzoMtHA0jEO4RjjOsqx3CJqCgzfQyA%3D%3D

 But the separation between this designers and other we have seen is the theme of consistency. Compared to Tokyo, there is a sharp separation and increase in quality between Toronto and Tokyo, who and if the wealth of value holds water is between choice and the consumer markets.



http://cache1.asset-cache.net/gc/457683364-model-walks-the-runway-wearing-mackage-gettyimages.jpg?v=1&c=IWSAsset&k=2&d=GkZZ8bf5zL1ZiijUmxa7QQujGH2sGPL3kbocXoaDfT1qoT0c91vcgnUkErywB%2FtFez51u2jhGszxmzDPUGjM1A%3D%3D

There is a problem with this zeal in defining a class of 'outer garments'  in context of fashion and from the stables of designing.

https://postmediacanadadotcom.files.wordpress.com/2015/03/canada_fashion_37173259.jpg?w=680


It is how we define it and how - if any - can the manufacturer and production groups of the fashion industries translate 'Ready to Wear' cloths into the hand made or at least hand printed designer outfit.

http://cache2.asset-cache.net/gc/467541972-model-walks-the-runway-wearing-mackage-fall-gettyimages.jpg?v=1&c=IWSAsset&k=2&d=GkZZ8bf5zL1ZiijUmxa7QctrEd07HBScfKRxsu%2F7xLll1fiWrXEm5sW1RJ06n7GwSlhG0%2FL8psI2AqS5NhQGdw%3D%3D



 "There is no fashion if no body buys it" Lagarfield

The temptation to present a cloth line assembled by Bloomingdale, Bergdorf-Goodman or SAKs, in context of fashion industries and designs requires a real time discourses on the project presented so far at the fairs in Toronto.

 http://cache2.asset-cache.net/gc/457683334-model-walks-the-runway-wearing-mackage-gettyimages.jpg?v=1&c=IWSAsset&k=2&d=GkZZ8bf5zL1ZiijUmxa7QS3jFqmwrF3CLP9OypGkIjqklrZR16dg4e1RrS49hmiEXoPjrEIlL3f7tdRc%2Bb1VPA%3D%3D

The ready made fashion representing some ideologies of street cloth or after party, speak in other forms of future fashions, fashion that stand for itself or one that defends its meaning in more exhibit t driven context.

But the fashion week is what is current and fashion, all of which can rise, peak, decline and become rejected somewhere between 6 months to 18 months from inception.



https://postmediacanadadotcom.files.wordpress.com/2015/03/fashion_toronto_mackage_20150325_37173177_sp.jpg?w=620


In essence, a designer's cloth is best valued as a lasting impression, although the trend setters use several outlets to make their products available, it is how well a brand of cloths and generalized brand of cloth lines such Mackage, representing Canadian Montreal montage and urban Cinderella of Toronto, may break even with presorted versions of ready to wear, reflecting above all the presentation and combination as opposed styles and the diction of trends.
  

https://yycfitfashion.files.wordpress.com/2014/10/mackage-spring-summer-2015-toronto-fashion-week-13.jpg



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